Troy Companies expands further with the acquisition of Dresz International

Troy Companies expands further with the acquisition of Dresz International

Troy Companies B.V., a leading supplier of branded and licensed non-food consumer goods to large international value retailers, proudly announces the successful acquisition of Dresz International B.V., a fast-growing designer, manufacturer and supplier of (private label) non-food consumer goods with a strong commitment to Environmental, Social, and Governance (ESG) principles. Dresz’ diverse product offering includes consumer electronics accessories, lights, candles & scent and cooling & heating. It sells its products to well-known department stores, supermarkets, and other retailers in the Netherlands, Germany, and the rest of Europe. Former owners Sabrina and Sjors Bayens will remain with the company to continue leading Dresz’ international growth ambitions and strengthen the Troy team.

The acquisition aligns with Troy’s overarching strategy to create a one-stop shop that offers complementary product groups for major European mass- and value retailers, with a focus on sustainability. The Dresz acquisition is Troy’s fifth acquisition since its start in 2021. This allows Troy to further diversify its product portfolio and strengthen its position as a European market leader.

Sabrina Bayens, Managing Director Dresz: “We are excited to join the Troy group. Two companies with similar views on supporting the customer and how to conduct business in a responsible and sustainable manner. We see multiple opportunities for Dresz and the Troy group, arising from the combination, not in the least on a commercial level“.

Bart-Jan van den Boogaart, CEO Troy: “The acquisition of Dresz is a next major step in our journey towards the one-stop shop offering complementary product groups. The Dresz product portfolio and organisation will strengthen Troy in several areas. For example, Dresz has impressed us with its creative & concept development capabilities, but also with its frontrunner position with respect to ESG. We look forward to the future cooperation.”

About Troy Companies: Troy Companies is a company dedicated to serve the retail market with on-trend products in multiple categories. Through its subsidiaries The Cookie Company Group and W&O Products , Troy shows a track record of over 25 years, delivering innovative products at very competitive pricing to all major retailers in Europe. Troy has additional sales offices in Germany and UK and has support offices in China and India for optimal sourcing, quality control and logistical excellence.