Forte Capital acquires W&O Products

Forte Capital acquires W&O Products, a leading provider of hobby, games and crafts products for children

17 februari 2021

Forte Capital Participaties (FCP) has acquired a majority stake in W&O Products BV (W&O). W&O is an established Dutch Company (established in 1992) specialized in the development and supply of a large range of products for children in various segments such as Hobby, Crafts, Stationery, Seasonal Toys and Stickers.

W&O supplies its branded and licensed products across Europe to large international non-food discount retailers for which it acts an outsourced design and development partner.

W&O is uniquely positioned to further grow its activities in a fast-growing European market for affordable Stationery, Hobby, Craft and Toys.

Together with W&O’s CEO and shareholder Marc van der Koelen we plan to accelerate growth and to develop the company into a unique market leader based on its own developed product offering and swift ‘product to market’ capabilities to respond to underlying trends and changing customer demand.

Marc van der Koelen, CEO W&O Products: “With Forte Capital on board we can further professionalize the organization, extend our product portfolio as well as consider inorganic growth opportunities in a highly fragmented market“.

The investment in W&O perfectly matches FCP criteria to invest alongside the management in young, fast-growing rising Dutch star companies, internationally active in attractive market segments with ample room to grow and perpetuating leading market positions.

John Huiberts, Managing Director Forte Capital: “We look forward working together with W&O’s management team and supporting them in the next growth phase of the company in a highly exciting niche market”.

For further information, please contact:

Forte Capital
Marlies de Wit
+31 (0)6 1801 3345