17 feb Forte Capital acquires W&O Products
Forte Capital acquires W&O Products, a leading provider of hobby, games and crafts products for children
17 februari 2021
Forte Capital Participaties (FCP) has acquired a majority stake in W&O Products BV (W&O). W&O is an established Dutch Company (established in 1992) specialized in the development and supply of a large range of products for children in various segments such as Hobby, Crafts, Stationery, Seasonal Toys and Stickers.
W&O supplies its branded and licensed products across Europe to large international non-food discount retailers for which it acts an outsourced design and development partner.
W&O is uniquely positioned to further grow its activities in a fast-growing European market for affordable Stationery, Hobby, Craft and Toys.
Together with W&O’s CEO and shareholder Marc van der Koelen we plan to accelerate growth and to develop the company into a unique market leader based on its own developed product offering and swift ‘product to market’ capabilities to respond to underlying trends and changing customer demand.
Marc van der Koelen, CEO W&O Products: “With Forte Capital on board we can further professionalize the organization, extend our product portfolio as well as consider inorganic growth opportunities in a highly fragmented market“.
The investment in W&O perfectly matches FCP criteria to invest alongside the management in young, fast-growing rising Dutch star companies, internationally active in attractive market segments with ample room to grow and perpetuating leading market positions.
John Huiberts, Managing Director Forte Capital: “We look forward working together with W&O’s management team and supporting them in the next growth phase of the company in a highly exciting niche market”.
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